More than a motto

Rallying you to
do good.

Crush it

Strengthening recycling efforts nationwide and
eliminating single-use plastic one can at a time.

Crush it crusade.

We’re building a coalition of Crush it Crusaders who are leading recycling efforts in their communities! By launching local recycling programs and educating folks on the importance of infinitely recyclable aluminum, we’re on the path to eliminating plastic from landfills.

The equivalent of


Million cans recycled

  • Providing Recycling Bins.

    Each organization’s needs vary! From single-stream waste stations for events to permanent outdoor recycling receptacles, we provide the bins to help get you started.

  • Training.

    Each organization receives training from Eco-Cycle on waste diversion and how to manage a sustainable recycling program.

  • Funds.

    Can’d Aid kick starts each Crush it Crusade program with the funds they need get a recycling program off the ground in their towns and communities.

  • Advocacy.

    Each partner is provided with a toolkit to help educate consumers on the benefits of infinitely recyclable aluminum.

  • Recycling Programs.

    We have successfully launched over 56 recycling programs nationwide. Need help getting a recycling program off the ground? View our grant below.



The Crush it Crusade provides recycling bins, training and the funding needed to help get a recycling program off the ground in your community.

Apply For Our Grant

Aluminum cans can be infinitely recycled.

Aluminum can be recycled over and over again and is never degraded.

In just 60 days, cans are recycled.

From shelf, to recycling bin, to shelf again, all of this is achieved within two month’s time.

Most recycled material on the market today.

75% of all aluminum ever produced in use today.

$1 billion worth of cans are thrown away, yearly.

Americans throw away nearly $1 billion worth of aluminum each year.

A huge thanks to the Ball Corporation and Ball Foundation for continued support of the Crush it Crusade!